Closing The Gender Gap in Orgasms: Expect More Disruption In 2019
Women’s sexual health and wellbeing have been neglected too long, so women are developing innovative products and creating new business models for this market. They are also disrupting the way these products are marketed and funded.
Treating erectile dysfunction is projected to be a $4.25 billion market worldwide by 2022, according to Research and Markets. Because there is a gender orgasm gap, it stands to reason that ensuring sexual pleasure is an even larger market for women. More than 90% of men reported that they had an orgasm after their last sexual encounter, but only 64% of women did so, according to the National Survey of Sexual Health and Behavior. Women’s sexual dysfunction is more complicated than men’s. Because the problem can be caused by pain, desire, arousal and satisfaction, an array of solutions may be required.
Rachel Braun Scherl is using her business degree from Stanford and her experience in brand management to tap that market. In 2008, she and her cofounder, Mary Wallace Jansch, and a venture capital partner created Semprae Laboratories to market Zestra, the first non-prescription product clinically proven to increase satisfaction in women. The company was sold in 2013 to Innovus Pharmaceuticals. Braun Scherl also wrote the book on the subject, Orgasmic Leadership: Profiting from the Coming Surge in Women’s Sexual Health and Wellness……..
Read the Full Article at: Forbes
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