We're on a mission to empower families!

What happens when a midwife and a mom share a passion?

Jaelin Stickels has a vision—to empower women to take control of their own healthcare and birth experiences through education in evidence-based research. As a Certified Nurse Midwife (CNM) and Women’s Health Nurse Practitioner (WHNP), she has a passion for women’s health. In early 2016, she envisioned using the internet and social media to spread the word and start a movement that empowers women to take back their birth and health experiences from a top-down patriarchal healthcare system. Then she met client Melissa Steindl, who shared that passion and drive to help moms take control of the whole family’s health by teaching them about nutrition, natural living, and raising children as naturally as possible. A friendship was soon formed, followed by a website—She is…

Like two sticks rubbed together to start a flame, these two women ignited each other and began building an informative website, supplemented by compelling social media channels. Together they created SHEis.com, an ever-evolving hub for women to learn about all kinds of women’s health issues including natural birth, fertility, menstruation, menopause, nutrition, and a whole myriad of other women’s issues. The content focuses on pregnancy, birth and natural living, interacting with moms everywhere, and encouraging them in who they are—that they are strong, limitless, and essential! 

Put simply, our goal is to help all women take control of every aspect of their lives, whether it be pregnancy, birth, or just daily living through education and insight on natural, healthy living in a practical way.

Funding our mission

Every mission needs funding so we created a store. SheNeedsThis.com was built to fund the site by selling items that are safe and effective for the whole family. Jaelin has taken responsibility for making recommendations on natural and organic supplements as well as selling her own blend of organic sitz bath used in her homebirth practice. Melissa uses her skills as an artist to create amazing graphics for apparel that are only available on this site. The revenue from the SheNeedsThis.com store helps us keep our website running, pay our staff, and donate to Hearts of Hope Network - a charity for families caring for critically ill children..

Please help support us by shopping in our store and sharing with others! 

The charities we support

She is... was created to support women and families, and that mission includes giving back! We give at least 10% of all profits to:

Hearts of Hope Network
Hearts of Hope Network was created in the memory of Tony Stickels, brother-in-law to Jaelin Stickels, who lost his life to leukemia when he was 18 years old. At some point, every family goes through something really difficult that stretches their capability to hold on to hope. Some hardships or tragedies are just so horrific that no one should have to go through them. Examples include a terminally sick child or parent, or major accidents resulting in severe injury or death. Hearts of Hope Network is here to show these families that they are NOT alone during these difficult times. This charity helps to support families caring for critically ill children, focusing on the needs of all of the individuals in the family.
Learn more at HEARTSofHOPEnetwork.org

How can YOU help?

Help us spread our vision, and be a part of the movement by sharing our posts and joining the conversation through comments. Then, head over to our store to find some great, healthy supplements and herbs that won't break the bank or hurt your body. And don't forget to check out the charity, Hearts of Hope Network, too!

Jaelin Stickels, Midwife, President of She is,,,


CNM, WHNP-BC, APRN, President & Co-Founder

Jaelin Stickels is a Certified Nurse Midwife and Women’s Health Nurse Practitioner working at a women’s health clinic and birth center in the Houston, Texas, area. She has a Bachelor’s degree in Nursing from University of Texas and a Master’s Degree from Georgetown; she is currently working toward her Doctorate. She has dedicated nearly 15 years of her life to serving women as a medical professional and is passionate about helping them to be empowered in all aspects of their lives

Melissa Steindl, Natural Mom Blogger, Web Developer,


Head of Web Development/ Design

Melissa is a web developer, graphic designer and photographer. She graduated from Ouachita Baptist University of Arkadelphia, AR, in 2010 with her Bachelor’s Degree in Graphic Design. She is the web developer and graphic design specialist for She is... and Hearts of Hope Network.

Melissa is a wife to Joshua Steindl and mother of two boys. She is active in her church, Faithbridge, and loves to paint, cook and garden in her free time. She met Jaelin Stickels during her first pregnancy, having her babies with Jaelin as her midwife. She is passionate about empowering women in birth, motherhood, and taking steps to live a more natural lifestyle. She wants every woman to know they are strong in who God has made them to be and she is excited that She Is will be a resource for empowering women with knowledge and resources for every interest and walk of life.